Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase “coming ashore soon.” Yet the spread of the coronavirus couldn’t have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer.
“We’ve seen no impact to our people, facilities or operations and our business continues to perform very well.” “Our thoughts and prayers go out to those affected by this terrible virus and we hope efforts to more fully contain it gain traction soon,” said Bill Newlands, CEO of Constellation Brands, in a statement. Corona’s sales are heavily dependent on the US market, unlike some of its far-more-international rivals. That’s nearly double the trend of the past 52 weeks. “Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment.”Ĭonstellation said Corona Extra sales grew 5% in the United States in the four-weeks that ended February 16. “Sales of Corona remain very strong and we appreciate the continued support from our fans,” Constellation Brands spokesperson Stephanie McGuane told CNN Business.
(STZ), which brews several variations of the popular lager, said in a statement that its customers “understand there is no link between the virus and our business.” Corona beer isn’t making any changes to its advertising despite the name’s unfortunate similarity to the deadly coronavirus.
0 kommentar(er)
